Swarthmore College is a highly selective liberal arts college located in the suburbs of Philadelphia, whose mission combines academic rigor with social responsibility. Swarthmore has a strong institutional commitment to inclusive excellence and nondiscrimination in its educational program and employment practices and encourages candidates who will further advance the goal of fostering a diverse and inclusive community. As one of the nation’s finest institutions of higher learning, Swarthmore College is global in outlook and draws students from around the nation and world. The 425‐acre campus is a designated arboretum, complete with gardens, rolling lawns, a creek, wooded hills, and hiking trails in the Crum Woods. Swarthmore College was recently ranked number 3 in the 2021 US News Best National Liberal Arts Colleges rankings - https://www.usnews.com/best-colleges/swarthmore-college-3370.
The Assistant Director of Alumni & Parent Engagement is an integral member of Swarthmore’s high-performing Advancement division. They are responsible for raising current philanthropic support for the College, primarily by:
● Managing and implementing digital campaigns for fundraising, donor engagement, new donor acquisition, and donor retention.
● Managing the young alumni giving program, including the young alumni ambassadors volunteer program, young alumni giving challenges, and assists with young alumni print and email appeals.
● Managing the Student Ambassador program, which raises $100,000+ annually and directly engages 2,000 alumni via emails, videos, texts, phone calls, and handwritten notes.
Hybrid remote work scheduling is available for this position.
● Works closely with the Director of Alumni & Parent Engagement to develop and implement digital fundraising programs and strategies for meeting revenue and participation goals for the College’s fundraising efforts.
● Develops strategy and execution of the College’s digital fundraising, donor engagement, and new donor acquisition initiatives, including
o Days of giving (1-2 per year)
o Digital challenges (1-2 per year)
o Social media engagement (5-15 posts and ads per year)
o Texting campaigns (5-8 per year)
● Develops strategy and engagement of young alumni donors, including solicitation, stewardship, and young alumni challenges.
● Manages the Young Alumni Ambassadors Program (YAAP), a 10-25 person volunteer committee composed of young alumni who have graduated within the past 14 years. Includes one to two on-campus meetings per year and 10-15 calls/virtual meetings per year.
● Manages a Student Ambassador program, employing 5-10 students. Involves recruiting, interviewing, hiring, training, evaluating, and providing guidance and oversight of student ambassadors that solicit and steward assigned portfolios of 150-200 alumni each. Responsible for managing the program’s systems and overall productivity.
● Investigates and employs technologies to inform, educate, and solicit students and alumni.
● Maintains The Swarthmore Fund web pages related to young alumni engagement, and digital fundraising programs, as needed.
Supervises 5-15 student ambassadors.
● Bachelor’s degree.
● A minimum of one (1) year working in a development, non-profit, or marketing setting, or equivalent professional experience.
● Strong organizational abilities. Attention to detail and ability to handle multiple and varied tasks independently, while also working collaboratively.
● Strong written and oral communication skills, including imaginative and persuasive writing.
● Understanding of the best practices for crowdfunding and digital fundraising initiatives.
● Skill in dealing with people, using tact and diplomacy, and the ability to maintain a high level of confidentiality. Strong customer service skills.
● Skill in articulating the value of higher education.
● Ability to use a variety of computer applications, including demonstrated skills in the use of word processing and spreadsheets (e.g. Microsoft Word, Excel, Google Docs and Sheets).
● A familiarity with or ability to quickly learn a variety of web-based applications including reporting software (e.g. Argos), electronic broadcast software (e.g. Emma), Web page design software (e.g. Drupal), desktop publishing software (e.g. InDesign), texting software (e.g. Hustle), crowdfunding/day of giving software (e.g. GiveCampus), and other Internet applications.
● Must be able to work occasional evenings, weekends, or as needed to complete projects or meet heavy demand.
● Ability to communicate fluently in English, including the ability to speak in public.
● Valid US driver’s license and ability to travel locally and regionally.
● Advanced degree.
● Experience working in a college or university setting,
● Experience creating social media campaigns and Facebook ads.
For full consideration, submit applications including resume and cover letter with salary expectations by November 24, 2021.
Swarthmore College actively seeks and welcomes applications from candidates with exceptional qualifications, particularly those with demonstrable commitments to a more inclusive society and world. Swarthmore College is an Equal Opportunity Employer. Women and minorities are encouraged to apply.